After the Blackhat SEO died, the new link building technique is a relationship. It sounds different but very useful if your approach is good.
You have great relationship-based link building, but you can still be marked as spam. Here is why.
First of all, you need to be aware of the excessive use of anchor texts. Like you should maintain the anchor text distribution rules.
The relationship-based link building is a pretty simple concept. First, you need to find the toppers or influencers in your niches. Then reach them. get their notice. The question is how?
You can approach them sharing their post on Facebook or retweeting their Tweets. You can also make some sensible comments in their blogs. All of these approaches will definitely be giving their notice on you.
The first question strikes that “how can I find the influencers?”
Well, I am going to show some techniques.
Find who’s trending now!
When you are up for building a relationship with who is the influencer in the industry, you should look after them on social media like Facebook, Twitter. Generally, you can find them on Twitter. How?
Go to Twitter, then search hashtags.
For example, Marketing. Search “#marketing” in the Twitter search box on the top right side. You will get many tweets about marketing. Now,
Now, what you will look for which one is viral or trending right now.
How to find out which one is trending? Easy. Look at its “like” and “Retweet” number. Then you will know which is really you looking for.
Then go to the author profile and follow him/her.
Now, you will retweet one of his Tweet that related to your niche. Make sure you are retweeting his/her latest one that is not yet gone viral.
Retweet it with quotes. The author will be noticed someday.
The author will be noticed someday. If you do it regularly, he/she will know about you and make you one of the sincere follower. So he/she will eventually follow back you.
Same techniques for Facebook, Google+, IPinterest Pintarest etc.
There is another tool to find popular twitter’s author.
Go to Moz’s Twitter tool: https://moz.com/followerwonk/. Now click on the “Search Bios”. Then, write your niche and search. You will see a list of related niches profile.
You got your contact list. Now, start building a relationship. 😉
How can you build relationship-based link building?
There are many approaches you can reach them.
Generally, this is one of the primary ways to approach them. Like you will find a new post on their blog.
Now go for comments. Make sure you are making useful comments. They will be noticed. Probably will reply you.
Make useful conversation. Ask them for help. Give’em your website link, they will visit. If they see your link useful, in their future post, they will write about you.
Write “Hey buddy, you have a great post” types Email
Once you get their email, generally people don’t share. But you will convince them by earning their trust.
Now, email them. Write about their best post. Ask questions.
Finally, convince them to make you the guest blogger.
Now is your chance. Write a great article that contains an anchor text with your site link.
Boooom ! You did it.
With this techniques, you will find dead links on the blog, even on wiki.
Go to a broken link checker. Like www.deadlinkchecker.com , now search dead links on your targeted site.
You will find if there is any broken link.
Now go to their site. Tell them about the broken link. They will listen to you. Ask them if they can add your blog post as a resource will be great.
Here is the recap:
- Collect the industry changer’s contact
- Approach them with blog commenting/emailing
- Streamline your plan
This relationship-based link building technique is really effective if you handle it with care.
Any wrong step can be very scary. They could make it spam. So, careful.