Suppose, you are up for SEO campaign. The first thing should peek your mind is Link building. Yes, it’s really great to get some reference in the internet world that will surely boost your website’s rank in search engine.
So, you decide to perform Link building. Well, first of all, have to know what Google says about link schemes to avoid penalty. Generally, you should not follow these-
- Exchanging links excessively
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Using automated software to create links to your site
- Building links on low quality and irrelevant sites
So in this post, I will show how to find perfect links to build back links. First, let’s go looking for Perfect links where backlinking should be taken place.
Find high PR site
Google PageRank nowadays does not matter where Google emphasis on content and valid link schemes. Despite that PR still plays a vital role to find the good links. High PR means the site has definitely good reputation.
Now see how to check PR. You can check it visiting some PR checker website or adding an extension or addon to your browser.
For browsing website, go to http://smallseotools.com/google-pagerank-checker and enter your website. For example: Facebook
And the result:
To add extension or addon, suppose you are on Google Chrome, go to https://chrome.google.com/webstore/category/extensions and search “Google PR”. There are several extension out there.
For Mozilla firefox, use this link http://tools.seobook.com/seo-toolbar to add SEO toolbar.
Check the number of Inbound links and referring domain
It’s important to check the target site’s backend. You have to see how its links are coming to your site. This is another rank factor.
You can easily find its inbound links from the SEO toolbar. You can also perform it manually by visiting some SEO tools website like Majestic, Open SEO, AHREF etc.
Here we will visit Majestic website and check our target link to find its inbound link.
Look at its external links and domain referring links! Consider this number before starting the link building. The higher its number means it is good to go!
Check its Anchor text percentage
Anchor text link scheme is very important to detect wheather its good or bad link. The more its anchor text is versatile, the less its search engine penalty chances. The percentages of the good practiced anchor text are –
According to MOZ, the anchor text distribution should be this-
Look for Contextual Backlinks
Guest posting, Forum, Web 2.0 are the great resources of contextual backlinks. The best web 2.0 links are WordPress, Blogspot, Tumblr etc. Forum are also good resource where you can add your website link on its signeture or you can even start a new thread where you can hyperlink your website. The guest posting also considered as good SEO practices.
Check Domain Age and its Authority
The domain age is important too for ranking. So you have to consider your target links age.
The Domain Authority also important. It tells the search engine that “don’t worry , people rely on me, why not you?” . Pretty simple. You can che Domain Authority on Majestic SEO checker.
There are other things to be considered to find perfect links but the above are important and pretty must-do thing. Generally, link building has been changed. Search engine, especially Google suspects when you link back to bad links. Bad links means irrelevant link, bad reputation, low Domain authority etc. So keep it real and simple.